Hi, my name is Michael Humphreys. I’m a professional marketer who has learned the value of effective sales copy through my own trial and error. I’ve been marketing my own businesses since 1993 and have created my own material materials and sales letter from the beginning.

I don’t consider myself to be a professional copywriter, although I have written copy for my marketing clients when needed. I do write all of my own copy and that’s why I became so interested in learning how to write great sales copy.

The truth is, if your sales copy (online or offline) stinks, you will fail to get the results you are looking for. What types of activities do we rely on effective copy?

Here’s five marketing activities off the top of my head:

* Enticing a prospect to sign up for your free email newsletter…
* Call your pre-recorded message and give their mailing information for your free report…
* Reading your sales letter that encourages them to pull out their credit card and buy your product or service…
* Creating an offline advertisement that makes your business phone ring…
* Writing a classified ad for finding the ideal candidates to fill your company’s current job openings.

Chances are, you are more interested in marketing than hiring new employees.

Let me give you a very simple marketing example.

You write an ordinary sales letter that generates 1 phone call for every 200 letters that were mailed out. That’s a meek 0.5% response rate.

If you (or a professional copywriter) were to revamp that sales letter so to it now generated 4 calls for every 200 letters mailed, that has become a 2% response rate.

You just QUADRUPLED your response rate…without increasing your marketing costs at all.

Learning to write great copy can have that type of powerful effect on your business. That came mean four times more business leads or even four times more sales. Great copy can have that much of an effect on your business.

Two Big Reasons Why You Should Listen To My Opinion On Copywriting Products

First, I’m not a professional copywriter nor do I have my own copywriting product that I’m trying to pitch. So you’ll get my unbiased review on every product. If I think a product sucks, I’ll get it a bad review.

Second, the products I review have been purchased with my own monies. No freebies, so there’s never a question of someone “buying” a great review from me.