Archive for November, 2006


    The Copywriters Handbook by Bob Bly

    By Michael Humphreys on Saturday, November 25th, 2006 | No Comments

    Review of The Copywriters Handbook By Bob Bly, 2nd edition Bob Bly is a veteran direct marketer, copywriter, and author of over 50 books. This book was recommended to me as being “must reading” for any aspiring copywriter. It was written during the mid-1980s, before the Internet became a factor. Let’s see what I found [...]

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    Ray Edwards’ Learn Copy

    By Michael Humphreys on Saturday, November 25th, 2006 | No Comments

    Ray L. Edwards is a Florida-based copywriter who has involved with internet based businesses and copywriting since the mid 1990s. While Mr. Edwards is often confused with another copywriter named Ray Edwards (Washington state based), they are two completely different people. Mr. Edwards has an extensive background in teaching and pastoral counseling. This background, combined [...]

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